7 TIPS TO SUCCEED IN THE CHINESE E-COMMERCE MARKET

The new data protection law: what is changing in China

China, which is perfectly integrated into the global technological landscape, after updating its Data security law and Cyber-security law in 2017, is focusing on its data protection system. Just last August, on the 20th, the Standing Committee of the National People’s Congress approved the PIPL, Personal Information Protection Law. This new privacy law will come […]

PROGRAMMATIC IN CHINA, A NECESSARY TOOL FOR ADVERTISING

Investing in advertising is a key step that every company faces in order to maximize profits and drive more and more consumers to final conversion. There are different ways of doing advertising, but today we will focus specifically on using Programmatic. In the world, in fact, total spending on digital advertising through Programmatic shows an […]

TRIBOO SHANGHAI: THE TRADE PARTNER IN CHINA FOR E-COMMERCE

When it comes to e-commerce having a Trade Partner (TP) in China is very important for all the companies that want to sell into foreign markets. That is very true if the company does not have a physical presence in a distant and complex target market like the Chinese one. A trade partner is like […]

CHILDREN’S E-COMMERCE: NEW MARKET TREND IN CHINA

In recent years, a market directed at a specific social class has been growing in China. It’s the market for baby products. Parents of the new era seem, in fact, to be driven to buy, especially online through e-commerce sites, baby products even at high prices. The incentive of children’s e-commerce has arisen from the […]

DIGITAL CHINA WEEK 2022 – DIGITAL MARKETING & E-COMMERCE EVENT

On November 8, 9, and 10 2022, East Media will be a partner of Digital China Week, the first online event in Italy dedicated to exploring issues related to digital marketing, communication, and online e-commerce in the Chinese market. In its second edition, East Media together with Alibaba Group, Ant Group, Italy China Council Foundation, […]

HOW TO IMPROVE YOUR DIGITAL STRATEGY IN CHINA WITH EMAIL MARKETING

Email marketing represents probably the most widely used way in the West to reach their consumers. Through a simple email you can send promotional and exclusive content, newsletters and many others. How does email marketing work in China?  Let’s see in this article how to best integrate the email marketing service Beyond the Great Wall […]