INVESTING IN CHINA: THE 4 GOLDEN RULES FOR TMALL

The exponential growth experienced by the e-commerce sector in 2020 as a result of the Covid-19 pandemic is now widely known.As the same time, China is to date the world’s largest market for online sales, due to a very rapid expansion of the tech sector over the past few years. This is a well known […]

JD.COM: HOW TO USE IT TO SELL IN CHINA

JD.com is one of the most mentioned names when it comes to selling products online in China. The reason is simple: after Tmall (of the Alibaba Group), it is the leading player on the Beyond the Wall B2C e-commerce market. Let’s see what it is, how it works, and most importantly, what advantages it can […]

Baidu My Business: a must have for location marketing in China

In this article you will discover what Baidu My Business is and how it can be useful for your business. Baidu is China’s leading search engine, the equivalent of Google for us Westerners. And as such, it is a great tool to increase the visibility and credibility of businesses in the eyes of Chinese consumers. […]

KOL “KEY OPINION LEADER”: INFLUENCERS IN CHINA

Key Opinion Leader (KOL), testimonial, ambassador: there are many nomenclatures of influencers in China. This can lead to some confusion, but the first thing to remember is that whatever label one chooses, their relevance Beyond the Wall is enormous. In Italy, influencers are those figures who are able to influence the preferences and tastes of […]

The main platforms for cross-border e-commerce in China in 2022

Nowadays, the world of cross-border e-commerce platforms in China is more open than ever to foreign brands that want to sell Beyond the Wall. Thanks to more precise guidelines compared to the ones in the past and a steady growth in the size of the industry, over the past few years Chinese cross-border e-commerce has […]

ALL YOU NEED TO KNOW ABOUT ONLINE ADVERTISING IN CHINA

China is the second largest advertising market in the world, with a steady growth year by year. Just in 2021, online advertising industry revenue in China hit RMB 934 billion (€132 billion). China’s booming retail business and increasing competition among retailers are causing the online advertising industry in China to grow even faster. But let’s […]

WEIBO: MICROBLOGGING FOR BUSINESS MARKETING

In this article we will find out what Weibo is and how it works. This social, in fact, holds enormous potential for implementing your company’s digital marketing strategies and selling your products in China. What is Weibo and how it works If you are wondering what Weibo is and how it works, this article may […]

METAVERSE IN CHINA: THE BUSINESS OF THE MOMENT

On the cover: different uses of the metaverse for digital activities in China. Source: elaboration by East Media.   The metaverse in China has seen great growth last year and also in 2022. More and more brands, especially in the luxury world, have begun integrating new virtual reality technologies into their marketing strategies to keep […]

XIII ANNUAL REPORT “CHINA 2022

LIVE COMMERCE IN CHINA AND ONLINE SHOPPING

Beyond Wall, live commerce, born from the fusion of live streaming and e-commerce, is emerging as a new marketing tool to sell products, interact directly with viewers and acquire new customers. All of this happens in real time, shortening the time it takes for users to convert. It is actually made possible by an evolution […]