LIVE COMMERCE IN CHINA AND ONLINE SHOPPING
Beyond Wall, live commerce, born from the fusion of live streaming and e-commerce, is emerging as a new marketing tool to sell products, interact directly with viewers and acquire new customers. All of this happens in real time, shortening the time it takes for users to convert. It is actually made possible by an evolution […]
LEGGI TUTTO
The new data protection law: what is changing in China
China, which is perfectly integrated into the global technological landscape, after updating its Data security law and Cyber-security law in 2017, is focusing on its data protection system. Just last August, on the 20th, the Standing Committee of the National People’s Congress approved the PIPL, Personal Information Protection Law. This new privacy law will come […]
LEGGI TUTTO
PROGRAMMATIC IN CHINA, A NECESSARY TOOL FOR ADVERTISING
Investing in advertising is a key step that every company faces in order to maximize profits and drive more and more consumers to final conversion. There are different ways of doing advertising, but today we will focus specifically on using Programmatic. In the world, in fact, total spending on digital advertising through Programmatic shows an […]
LEGGI TUTTO
TRIBOO SHANGHAI: THE TRADE PARTNER IN CHINA FOR E-COMMERCE
When it comes to e-commerce having a Trade Partner (TP) in China is very important for all the companies that want to sell into foreign markets. That is very true if the company does not have a physical presence in a distant and complex target market like the Chinese one. A trade partner is like […]
LEGGI TUTTO
Digital Marketing Korea: download the 2022 guide
Digital Marketing in Korea is stimulating and fast-paced as is the Korean market, one of the new export frontiers in Asia. With nearly 52 million inhabitants and a GDP growth of 4.1%, South Korea is one of the most interesting countries in the APAC region. Indeed, it has always been a trend-setter for all neighboring […]
LEGGI TUTTO
CHILDREN’S E-COMMERCE: NEW MARKET TREND IN CHINA
In recent years, a market directed at a specific social class has been growing in China. It’s the market for baby products. Parents of the new era seem, in fact, to be driven to buy, especially online through e-commerce sites, baby products even at high prices. The incentive of children’s e-commerce has arisen from the […]
LEGGI TUTTO
DIGITAL CHINA WEEK 2022 – DIGITAL MARKETING & E-COMMERCE EVENT
On November 8, 9, and 10 2022, East Media will be a partner of Digital China Week, the first online event in Italy dedicated to exploring issues related to digital marketing, communication, and online e-commerce in the Chinese market. In its second edition, East Media together with Alibaba Group, Ant Group, Italy China Council Foundation, […]
LEGGI TUTTO
HOW TO IMPROVE YOUR DIGITAL STRATEGY IN CHINA WITH EMAIL MARKETING
Email marketing represents probably the most widely used way in the West to reach their consumers. Through a simple email you can send promotional and exclusive content, newsletters and many others. How does email marketing work in China? Let’s see in this article how to best integrate the email marketing service Beyond the Great Wall […]
LEGGI TUTTO