Chinese numbers: a guide to their meaning for your marketing strategy
The secret of marketing is the attention to detail. Paying attention to the meaning of Chinese numbers is one of them. In fact, every culture has symbols of good or bad omen. They can affect everyday life as well as purchase choices. This is because culture in China still deeply influences daily life. Therefore, choosing […]
LEGGI TUTTO
HOW TO SELL YOUR PRODUCTS ON TMALL
If you want to sell your company’s products in China, you need to start with the Tmall marketplace. Indeed, this platform allows not only the sale of products, but also the implementation of paid marketing and content marketing strategies. What is Tmall Tmall is a B2C online store owned by Alibaba born in 2008. It […]
LEGGI TUTTO
INVESTING IN CHINA: THE 4 GOLDEN RULES FOR TMALL
The exponential growth experienced by the e-commerce sector in 2020 as a result of the Covid-19 pandemic is now widely known.As the same time, China is to date the world’s largest market for online sales, due to a very rapid expansion of the tech sector over the past few years. This is a well known […]
LEGGI TUTTO
JD.COM: HOW TO USE IT TO SELL IN CHINA
JD.com is one of the most mentioned names when it comes to selling products online in China. The reason is simple: after Tmall (of the Alibaba Group), it is the leading player on the Beyond the Wall B2C e-commerce market. Let’s see what it is, how it works, and most importantly, what advantages it can […]
LEGGI TUTTO
Baidu My Business: a must have for location marketing in China
In this article you will discover what Baidu My Business is and how it can be useful for your business. Baidu is China’s leading search engine, the equivalent of Google for us Westerners. And as such, it is a great tool to increase the visibility and credibility of businesses in the eyes of Chinese consumers. […]
LEGGI TUTTO
KOL “KEY OPINION LEADER”: INFLUENCERS IN CHINA
Key Opinion Leader (KOL), testimonial, ambassador: there are many nomenclatures of influencers in China. This can lead to some confusion, but the first thing to remember is that whatever label one chooses, their relevance Beyond the Wall is enormous. In Italy, influencers are those figures who are able to influence the preferences and tastes of […]
LEGGI TUTTO
The main platforms for cross-border e-commerce in China in 2022
Nowadays, the world of cross-border e-commerce platforms in China is more open than ever to foreign brands that want to sell Beyond the Wall. Thanks to more precise guidelines compared to the ones in the past and a steady growth in the size of the industry, over the past few years Chinese cross-border e-commerce has […]
LEGGI TUTTO
ALL YOU NEED TO KNOW ABOUT ONLINE ADVERTISING IN CHINA
China is the second largest advertising market in the world, with a steady growth year by year. Just in 2021, online advertising industry revenue in China hit RMB 934 billion (€132 billion). China’s booming retail business and increasing competition among retailers are causing the online advertising industry in China to grow even faster. But let’s […]
LEGGI TUTTO
WEIBO: MICROBLOGGING FOR BUSINESS MARKETING
In this article we will find out what Weibo is and how it works. This social, in fact, holds enormous potential for implementing your company’s digital marketing strategies and selling your products in China. What is Weibo and how it works If you are wondering what Weibo is and how it works, this article may […]
LEGGI TUTTO
METAVERSE IN CHINA: THE BUSINESS OF THE MOMENT
On the cover: different uses of the metaverse for digital activities in China. Source: elaboration by East Media. The metaverse in China has seen great growth last year and also in 2022. More and more brands, especially in the luxury world, have begun integrating new virtual reality technologies into their marketing strategies to keep […]
LEGGI TUTTO