10 PLATFORMS TO SELL YOUR PRODUCTS IN CHINA
If you are wondering how to sell online in China, you are in exactly the right place. In fact, we thought we would offer you the list of 10 platforms that can guarantee your products’ entry into the Chinese market. In fact, China’s is the largest e-commerce market in the world. Chinese consumers prefer to […]
LEGGI TUTTO
JD.COM: HOW TO USE IT TO SELL IN CHINA
JD.com is one of the most mentioned names when it comes to selling products online in China. The reason is simple: after Tmall (of the Alibaba Group), it is the leading player on the Beyond the Wall B2C e-commerce market. Let’s see what it is, how it works, and most importantly, what advantages it can […]
LEGGI TUTTO
KOL “KEY OPINION LEADER”: INFLUENCERS IN CHINA
Key Opinion Leader (KOL), testimonial, ambassador: there are many nomenclatures of influencers in China. This can lead to some confusion, but the first thing to remember is that whatever label one chooses, their relevance Beyond the Wall is enormous. In Italy, influencers are those figures who are able to influence the preferences and tastes of […]
LEGGI TUTTO
WEIBO: MICROBLOGGING FOR BUSINESS MARKETING
In this article we will find out what Weibo is and how it works. This social, in fact, holds enormous potential for implementing your company’s digital marketing strategies and selling your products in China. What is Weibo and how it works If you are wondering what Weibo is and how it works, this article may […]
LEGGI TUTTO
METAVERSE IN CHINA: THE BUSINESS OF THE MOMENT
On the cover: different uses of the metaverse for digital activities in China. Source: elaboration by East Media. The metaverse in China has seen great growth last year and also in 2022. More and more brands, especially in the luxury world, have begun integrating new virtual reality technologies into their marketing strategies to keep […]
LEGGI TUTTO
LIVE COMMERCE IN CHINA AND ONLINE SHOPPING
Beyond Wall, live commerce, born from the fusion of live streaming and e-commerce, is emerging as a new marketing tool to sell products, interact directly with viewers and acquire new customers. All of this happens in real time, shortening the time it takes for users to convert. It is actually made possible by an evolution […]
LEGGI TUTTO
PROGRAMMATIC IN CHINA, A NECESSARY TOOL FOR ADVERTISING
Investing in advertising is a key step that every company faces in order to maximize profits and drive more and more consumers to final conversion. There are different ways of doing advertising, but today we will focus specifically on using Programmatic. In the world, in fact, total spending on digital advertising through Programmatic shows an […]
LEGGI TUTTO
CHILDREN’S E-COMMERCE: NEW MARKET TREND IN CHINA
In recent years, a market directed at a specific social class has been growing in China. It’s the market for baby products. Parents of the new era seem, in fact, to be driven to buy, especially online through e-commerce sites, baby products even at high prices. The incentive of children’s e-commerce has arisen from the […]
LEGGI TUTTO
HOW TO IMPROVE YOUR DIGITAL STRATEGY IN CHINA WITH EMAIL MARKETING
Email marketing represents probably the most widely used way in the West to reach their consumers. Through a simple email you can send promotional and exclusive content, newsletters and many others. How does email marketing work in China? Let’s see in this article how to best integrate the email marketing service Beyond the Great Wall […]
LEGGI TUTTO