LIVE STREAMING IN CHINA AND KEY OPINION LEADERS

Live streaming in China has revolutionized the digital landscape in recent years. This growth increased with the lockdown due to the Coronavirus emergency. Live streaming has become a real mass phenomenon, exploited widely by brands and KOLs (Key Opinion Leaders). So let’s see how it can also be used by international companies to promote and […]

MOSCHINO CHOOSE TRIBOO AND EAST MEDIA TO DEBUT ON TMALL

China is the world’s top country for online sales, and more and more companies are relying on e-commerce. These include major names in the fashion world such as Moschino, which has chosen Tmall as its online showcase to reach Chinese consumers. Already present in the Luxury Pavilion, the exclusive invitation-only section of Tmall, the Italian […]

HOW TO SELL YOUR PRODUCTS ON TMALL

If you want to sell your company’s products in China, you need to start with the Tmall marketplace. Indeed, this platform allows not only the sale of products, but also the implementation of paid marketing and content marketing strategies. What is Tmall Tmall is a B2C online store owned by Alibaba born in 2008. It […]

INVESTING IN CHINA: THE 4 GOLDEN RULES FOR TMALL

The exponential growth experienced by the e-commerce sector in 2020 as a result of the Covid-19 pandemic is now widely known.As the same time, China is to date the world’s largest market for online sales, due to a very rapid expansion of the tech sector over the past few years. This is a well known […]

ALL YOU NEED TO KNOW ABOUT ONLINE ADVERTISING IN CHINA

China is the second largest advertising market in the world, with a steady growth year by year. Just in 2021, online advertising industry revenue in China hit RMB 934 billion (€132 billion). China’s booming retail business and increasing competition among retailers are causing the online advertising industry in China to grow even faster. But let’s […]

XIII ANNUAL REPORT “CHINA 2022

7 TIPS TO SUCCEED IN THE CHINESE E-COMMERCE MARKET

TRIBOO SHANGHAI: THE TRADE PARTNER IN CHINA FOR E-COMMERCE

When it comes to e-commerce having a Trade Partner (TP) in China is very important for all the companies that want to sell into foreign markets. That is very true if the company does not have a physical presence in a distant and complex target market like the Chinese one. A trade partner is like […]

DIGITAL CHINA WEEK 2022 – DIGITAL MARKETING & E-COMMERCE EVENT

On November 8, 9, and 10 2022, East Media will be a partner of Digital China Week, the first online event in Italy dedicated to exploring issues related to digital marketing, communication, and online e-commerce in the Chinese market. In its second edition, East Media together with Alibaba Group, Ant Group, Italy China Council Foundation, […]