On November 8, 9, and 10 2022, East Media will be a partner of Digital China Week, the first online event in Italy dedicated to exploring issues related to digital marketing, communication, and online e-commerce in the Chinese market.

In its second edition, East Media together with Alibaba Group, Ant Group, Italy China Council Foundation, Launchmetrics, Tencent Cloud and Triboo will be partners as well of the Digital China Week 2022 event. During the three-day online training, there will be the opportunity to learn from digital players, industry experts and companies in the market, and aldo to learn valuable insights for developing a successful business in China.

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Master of the event will be Francesco Boggio Ferraris, Academy Director of the Italy China Council Foundation (ICCF). During the event, there will be many testimonies from managers of important international Brands such as Affe/Moschino, Miinto and Sacco System.

Emanuele Vitali, co-founder of East Media, comments, “Digital in China represents a must way of life with platforms different from Western ones and trends that are born here before elsewhere: think of live streaming or social commerce. East Media has always been the point of reference for Italian companies that see China as a strategic market. A partner certified by the main Chinese players, bringing brands closer to the end consumer with a cross-cultural team in the Milan and Shanghai offices.”

Digital chiava week 2022 event schedule

DAY 1 – NOVEMBER 8, 2022

10:00 – 10:15
Welcome and introduction to the three days
Francesco Boggio Ferraris – Director of the ICCF Italy Academy Council of China Foundation

10:10 – 11:50
China in 2023. Political-economic scenarios
Alessandro Zadro – Head of the Center for Studies ICCF Italy Foundation of the China Council

11:50 – 11:10

Coffeestication: The explosion of coffee culture in China
Rachel Daydou – Partner and Managing Director China EY Fabernovel

11:10 – 11:30

China’s digital scenario: trends, new horizons and must-haves
Alessio Berto – Creative Strategist East Media

11:30 – 11:50 / Break

11:50 – 12:30
Smart Retail: from consumer experience to business process evolution
Enrico Plateo – Head of Partnerships and Channel Southern Europe Tencent Cloud

12:30 – 12:50
4 Questions to.
Carlo Piras Digital Marketing Manager Sacco System

12:45 – 13:00 / Closing of the day

DAY 2 – NOVEMBER 9, 2022

10:00 – 10:15
Welcome and introduction to the three days
Francesco Boggio Ferraris – Director Academy ICCF Italy Council of China Foundation

10:10 – 10:30
From “guochao” to “tangping”: ten words, ten trends to understand contemporary China
Francesco Boggio Ferraris – Director ICCF Italy China Council Foundation Academy

10:30 – 10:50
Live from Shanghai
Mattia Romeo – Presenter and Influencer

10:50 – 11:10
Trends in Chinese KOL Marketing
Kim Leitzes – Managing Director APAC Launchmetrics

11:10 – 11:30
How to promote Made in Italy with social-commerce
Pietro Pellegrini – Co-founder and CEO Epix

11:30 – 11:50 / Break

11:50 – 12:10
TB

12:10 – 12:30
Metaverse focus
Alexander Gorbenco – metaverse specialist and pioneer of the VR/AR DBD Network

12:30 – 12:50
4 Questions to.
TB

12:45 – 13:00 / Closing of the day

DAY 3 – NOVEMBER 10, 2022

10:00 – 10:15
Welcome and introduction to the three days
Francesco Boggio Ferraris – Director Academy ICCF Foundation China Council Italy

10:15 – 10:30
The Chinese luxury consumption market between digitalization, pandemic and sustainability
Serena Rovai – Luxury Lab Chair Excelia Business School, visiting professor Stanford University

10:30 – 10:50
4 Questions to.
Arianna Pigliavento – Marketing Manager Miinto

10:50 – 11:10
Collecting data: programmatic adv for the Chinese market
Heidi Cheung – Head of operations China East Media

11:10 – 11:30
Selling online in China: Tmall and Tmall Global
Manuela Brega – Head of fashion and luxury business development Alibaba Group

11:30 – 11:50 / Break

11:50 – 12:10
Alipay in support of cross-border business
Luigi Liu – Head of Growth and Partnership Alipay+ Southern Europe Ant Group

12:10 – 12:30
How to promote and sell online with VIP.com
Ming Sun – VIP.com business development manager

12:30 – 12:50
4 Questions to.
Gionata Galdenzi – Aeffe/Moschino e-commerce manager

12:45 – 13:00 / Closing of the day

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